Case Studies

 TRC Media logo
Business Strategy and Marketing

TRC: The Resource Center

Glasgow, Scotland

 

Through its International Programme, TRC provides tailored management consulting to the UK’s premiere emerging regional television production companies. Select groups receive one year of assistance to guide them into an increasingly important global marketplace by being introduced to key broadcasters, coproduction partners, and related strategic partners. However, despite its established routes in Washington, New York, and Toronto, TRC had been unable to gain a toehold in Los Angeles, having been warned that L.A. was “too hard” and “too cold.”

Beginning in 2006, Quinn Media Management helped TRC break into this vital marketplace with a multi-level plan that included a sales and marketing strategy to represent TRC as the UK’s hottest emerging producers.

In addition to formulating sales materials and conducting comprehensive training, we created a launch presentation package with a 3-minute demo reel and staged an exclusive “who’s who” reception at the home of the British Consul General. The outreach led to our securing meetings with 100% of TRC’s targets, which paved the way to establish TRC’s solid reputation as a group of qualified program producers.

2010 is the fourth successful season of TRC’s Los Angeles International Programme.

 
  Tern Television logo

Business Strategy and Marketing

Tern Television Productions

Scotland

 

Tern is Scotland’s largest production company, with core competencies in television development and production, financial and contract management, and sales. However, it lacked a profile in the Los Angeles entertainment industry. Even after participating in group meetings with studios and networks, Tern had not succeeded in creating relationships or pitching business proposals when it approached Quinn Media Management for help.

 

To create new income streams through format sales, royalties, and U.S. production fees, we advised Tern in redrafting their television contracts to create ownership rights and exploitation opportunities, and prepared a feasibility study for supplying programming to the U.S. market.

 

Our research identified two successful reality/alternative programs for the U.S. market: How To Find a Husband in Ten Weeks and Spa of Embarrassing Illnesses.

 

Within a year, we assisted Tern in establishing relationships with twelve production companies and networks, pitching three shows and introducing Tern’s company and leadership.

 

The UK version of How to Find a Husband will air on the U.S. channel Fine Living beginning in April 2009, while five companies have requested we pitch a U.S. adaptation of the program using an American star. Meanwhile, using sales materials created for the American Market, Tern optioned SPA OF EMBARRASSING ILLNESSES to U.S. production company 44 Blue.


 

Act 1 logoMedia Coaching and Branding

Act One Personnel Services

Los Angeles, California

 

After spending 20 years building a profitable international company, Janice Bryant Howard approached Quinn Media Management for help in becoming an on-camera personality in a competitive, crowded media environment.

Along with Act One’s marketing director and a team of television industry veterans, QMM trained Janice for interviews and presentations to establish her credibility. An award-winning team produced several sample videos and a demonstration reel, which we sent to producers and networks.

Following our professional packaging, Janice met with top executives at Fox, CBS Paramount, Telepictures, KCET, and NBC Universal, and appeared on programs including The Tyra Banks Show and The BET Awards. 

Her first book, a self-help guide, will be published in early 2010.

 
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In the news

"LA helper/agent, the energetic and redoubtable Pat Quinn, who had worked with TRC to fix these amazing meetings, had drawn up an impressive guest list." (Hopscotch Films’ John Archer in Fear & Loathing in LA article)
Scotland's RoughCut Magazine

Clients

Quinn Media Management provides services to clients in the following arenas:

  • Consultancy, evaluation and information
  • Media platform development and talent development
  • International branding and marketing and business strategy
  • Television sales and international business development
  • Hollywood business development ,strategy and packaging
  • Television program acquisitions and co productions for European broadcasters
  • Literary representation and packaging
  • Teaching and training
  • Pro bono 

View a full list of clients